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Winner of over 50 Skincare Awards - Since 1999

Formulated for timeless beauty using the Italian method - where less is more

Formulated for timeless beauty using the Italian method - where less is more

Rina’s passion and Love for beauty and skin care started at a young age. Enchanted by stories of her Nonna, Teresa, who travelled from Italy to Australia by ship. As a proud successful AVON manager, Rina found a role model, inspired by her grandmother’s poise and elegance.

Her entrepreneurial spirit was nurtured by her mother who was a strong, proud and dignified woman, an innovator with a sharp business mind who chased her dreams. Motivated by her mother’s support, she was the biggest influence mentor and teacher throughout her life.

Inspired and nurtured Rina expresses her gratitude and appreciation by these two brilliant women who were her biggest life mentors, Rina went on the route to success “The Italian Way” – encouraged by her Italian family traditions holding close to her heart the words her mum used to say. “I did it my way”.
Concerned about the chemicals she was using on hers and her children’s sensitive skin, and passionate about helping like-minded people, Rina began developing a range of beauty salon products made with natural, gentle ingredients.

The inspiration for these beauty products came from her traditional family values and using the Italian method, of less is more, in her love of cosmetics and her knowledge of health and well-being woven from her upbringing, leading with a level head and open heart. Rina’s vision was to create a sustainable beauty brand that transforms people through self-care, helping them to reach their highest potential.

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